Flakowitz of Boynton, the deli on Boynton Beach Boulevard, says restaurateur Lew Flakowitz is illegally using the Flakowitz name at an eatery a mile away.
“Absolutely not true,” said Lew Flakowitz, who denied that he’s using his last name to market the deli.
In a lawsuit filed this week in Palm Beach County, Flakowitz of Boynton at 7410 Boynton Beach Blvd. says Lew’s NY Broadway Deli at 6665 Boynton Beach Blvd. has been touting his famous name. Flakowitz of Boynton says it owns exclusive rights to the Flakowitz brand in a 10-mile radius and accuses Lew Flakowitz of trademark infringment.
“He keeps trying to open restaurants using the Flakowitz name,” said Harry Winderman, a Boca Raton attorney representing Flakowitz of Boynton. “He’s obviously doing it to draw away our business.”
Lew Flakowitz, who lives in Parkland, said he’s keeping his surname off the marketing effort.
“In no way is the Flakowitz name involved,” Flakowitz said. “It is not on the door, the windows, the menu. It’s called Lew’s NY Broadway Deli, and you can’t trademark a first name.”
The Flakowitz chain — which includes delis in Boca Raton, Boynton Beach and Wellington — is run not by a Flakowitz but by Robert Pirozzi, according to state records.