Boca broker’s novel way to land listings: Pay homeowners for them

(Getty Images)

(Getty Images)

For years, real estate brokers have vied for sellers’ listings by promising to discount their commissions, or to rebate part of the commission. Palm Beach County broker Bob Ross has a new twist: He’ll pay you to list your house.

Ross, owner of RD Ross Realty, says he’ll pay sellers $300 to $10,000 to sign a listing contract, depending on the home’s value and condition and the aggressiveness of the seller’s pricing expectations. The seller agrees to pay commissions totaling 6 percent, divided equally between the listing agent and the buyer’s agent.

Most agents argue that when they take on a listing, they’re investing their time and effort in the client. But Ross says that’s not good enough.

“When a homeowner gives their home to a listing agent to sell, they’re giving them a privilege,” Ross says.

Ross, 68, is a longtime broker who runs his one-man shop from his condo west of Boca Raton. He says clients get to keep the cash whether he sells the house or not.

“I’m taking a gamble on a homeowner,” he says.

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