Fast-growing real estate brokerage bucks trends

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Take a look at the six real estate brokerages that cracked the top half of this week’s Inc. 500 list, and a common theme emerges: Four are so-called 100 percent companies that recruit agents by letting them keep the entire commission for a small fee. One is a flat-fee company that promises sellers big savings compared to traditional commissions.

And one brokerage — Florida Premier Realty of the Palm Beaches — doesn’t seem mavericky at all.

“We’re just the opposite,” says Marc Schoen, the managing broker of the suburban Lake Worth firm. “We are definitely not the online model.”

Describing his company’s old-school offerings, Schoen says he has a real estate attorney, title specialist and mortgage officer in each of his company’s three offices. And in an era when many agents have ditched the office for Starbucks, Schoen says his salespeople come into the company’s 2,500-square-foot offices.

“We call it the zoo,” Schoen says. “We have 30 or 40 people in the office at any given time.”

In one nod to the pressures of the modern real estate market, Schoen says he favors younger agents who are more tech-savvy than the baby boomers who dominate the industry. He also says agents are on a 90 percent split — not the 100 percent of his other fast-growing peers, but well above the 68 percent average at Realogy, the nation’s largest brokerage.

Schoen promises more growth. He says he’s about to buy a 50-agent company that will bring his agent count to 200.

 

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