So Canadian developer Great Gulf is teaming with the owner of the former 1515 Tower land to build a new luxury tower along Flagler Drive in West Palm Beach.
The property is at 1515 S. Flagler Drive, once home to the crumbly 1515 tower, and then briefly planned as the very large Modern condo.
Toronto-based Great Gulf just submitted plans to the city of West Palm Beach to build a different condo plan on the waterfront property.
So what does Great Gulf plan to build? Here are five things to know:
- Less is more. Sure, Great Gulf could build the same mass as approved for the never-built Modern condo. But the company doesn’t want to. Great Gulf’s Christopher Wein thinks a condo would look and perform better if it could “breathe” and have better site lines for residents and nearby neighbors. So Wein said he “right-sized” the old Modern design. Great Gulf’s tower will be slimmer, about half the mass of the Modern’s design. This means condo units will be roughly 2,000 square feet, about half of the Modern’s size, and cost between $1 million to $3 million.
- Visuals are everything. To sell the idea to the city, Great Gulf used a 3-D printer to create a model of its design and a model of the Modern condo design. The Great Gulf model ended up being slim enough fit into the Modern design, a visual that impressed city officials and made it easier to imagine the building when completed.
- The condo may be thinner, but it still will be tall. Great Gulf expects to go up 27 stories for 84 units. This means the unnamed condo still would tower over the neighborhood just as the 1515 Tower did, before it was demolished in 2010 following damage from hurricanes.
- Wein is really into aesthetics. He doesn’t like the notion of a building that’s “heavy on the skyline,” as he put it. He also doesn’t like a design that feels like it’s going to fall on you as you walk by. So he’s proud the plans features lots of landscaping and hefty setbacks, including along Flagler Drive. “Toward Flagler, it really steps down. We want (people) to get a sense of lush, beautiful landscaping,” Wein said. “We’re very big on landscaping.”
- Once approved, expect the tower to go up quickly. Great Gulf is a fully-integrated company, which means it has its own in-house construction, design, sales and marketing team.