Nordstrom’s move to dump Ivanka Trump brand makes more sense if you look at the merchant’s geography

Ivanka Trump (Getty Images)

Ivanka Trump (Getty Images)

Nordstrom’s decision to drop the Ivanka Trump line of apparel enraged Donald Trump and stunned marketing experts. After 46 percent of voters went for Trump, observers wondered, why risk antagonizing a large swath of the shopping population?

But a look at Nordstrom’s geographic footprint shows snubbing the president might not be such a risk. That’s because the map of Nordstrom stores looks curiously like the map of Hilary Clinton supporters.

To wit: Nearly two-thirds of Nordstrom’s 319 U.S. stores are in California, New York, Illinois and other states that voted for Clinton. Just one-third of Nordstrom and Nordstrom Rack locations are in states that voted for Trump.

And the demographics grow even more skewed when you look at regional voting trends. For instance, Florida is home to 23 Nordstrom stores, but many of them are in the South Florida counties that bucked the rest of the state by supporting Clinton. And Pennsylvania’s five Nordstrom locations are centered in the Philadelphia area, where voters supported Clinton.

Even in solidly red Texas, Nordstrom stores are clustered in Dallas, Houston, Austin and El Paso, all areas carried by Clinton.

Meanwhile, Nordstrom operates no stores in eight states that voted for Trump. Arkansas, Montana, Mississippi, Nebraska, North Dakota, South Dakota, West Virginia and Wyoming are home to nary a Nordstrom location, according to the Seattle-based retailer’s latest annual report.

And the red states of Alabama, Idaho, Iowa, Kentucky and Louisiana were home to just one Nordstrom store each, according to the merchant’s store count as of Jan. 31, 2016.

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