United Country, United Realty keep battling over name

How much is a name worth? A lot, in the case of United Realty Group and United Country Real Estate.

United Country Real Estate of Kansas City, Missouri, last year filed a trademark infringement suit against United Realty Group, a fast-growing brokerage with offices in Royal Palm Beach, Wellington and Boca Raton. But United Realty didn’t back down, and the two companies recently concluded a four-day bench trial before a federal judge in Miami.

United Country, which has offices in Stuart and Naples, said it has operated since 1925 and trademarked the United brand in 1978. Fearing “confusion” from the similar names, United Country said it made its concerns known by sending United Realty “multiple written notices.”

United Realty’s response: United is such a common name that no one company can claim it.

United Realty pointed to dozens of other real estate companies around the nation that use the United name. A partial inventory: Young United Realty and United Professional Realty in Broward County, United Realty Consultants in Martin County, United Realty International and RE/MAX United Realty in Miami-Dade County, United Realty Corp. of Ocala and United Realty Ventures in Largo.

United Realty is a fast-growing company that has been adding agents with a 100 percent model. Agents keep their entire commission but pay the company a fee of $299 per transaction.

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