United Country to United Realty: You stole our name!


United Realty Group, a fast-growing brokerage with offices in Royal Palm Beach, Wellington and Boca Raton, has caught the attention of United Country Real Estate of Kansas City, Missouri.

United Country filed a federal suit last week accusing Plantation-based United Realty of trademark infringement.

“The marks used by Defendant in connection with its real estate business in interstate commerce are confusingly similar, if not identical, to the UNITED® Marks,” the company says in its suit.

United Country, which has offices in Stuart and Naples, said it has operated since 1925 and trademarked the United brand in 1978. Fearing “confusion” from the similar names, United Country said it made its concerns known by sending United Realty “multiple written notices.”

United Realty has yet to respond in court; United Realty Vice President Michael Brownell declined to comment.

United Realty is a fast-growing company that has been adding agents with a 100 percent model. Agents keep their entire commission but pay the company a fee of $299 per transaction.

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