Realtors are keenly interested in Internet marketing. Chris Smith, author of The Conversion Code, drew a standing-room-only crowd. Among his insights: Consumers’ online attention spans max out at eight seconds.
The market is back to almost-normal. By my count, trade-show booths paid for by homebuilders outnumbered those bought by short-sale and foreclosure companies.
Clark’s crib is at 1500 S. Ocean Bvld. Zillow says it’s worth $104 mil. Clark helped usher in the 1990s tech boom by bringing the Netscape browser to market. He moved to Palm Beach from Silicon Valley in 1999, when he bought the rundown property for a mere $11 million.
Polo enthusiasts Marc and Melissa Ganzi paid $27 million for Zacara Farm, according to property records. The deal lets Grand Champion expand its facility from five fields to 10, Marc Ganzi said Tuesday.
“We needed more capacity,” Marc Ganzi said.
The Ganzis are wealthy polo players who aim to bring the sport to the masses. Among their ventures is a nonprofit that teaches kids to play polo for free.
“We’re trying to make polo more accessible,” Ganzi said. “We don’t know where the next great polo player is going to come from.”
Celsius said Tuesday that it renewed a 30-month “partnership agreement” with Flo Rida, a deal that includes ads, concerts, appearances and social media mentions. Celsius didn’t disclose financial terms.
For 2015, the penny stock firm reported a loss of $2.1 million on sales of $17.2 million.
Flo Rida, known for the hits “Low” and “My House,” also has an endorsement deal with Empire Rockefeller Vodka.
So Canadian developer Great Gulf is teaming with the owner of the former 1515 Tower land to build a new luxury tower along Flagler Drive in West Palm Beach.
The property is at 1515 S. Flagler Drive, once home to the crumbly 1515 tower, and then briefly planned as the very large Modern condo.
Toronto-based Great Gulf just submitted plans to the city of West Palm Beach to build a different condo plan on the waterfront property.
So what does Great Gulf plan to build? Here are five things to know:
Less is more. Sure, Great Gulf could build the same mass as approved for the never-built Modern condo. But the company doesn’t want to. Great Gulf’s Christopher Wein thinks a condo would look and perform better if it could “breathe” and have better site lines for residents and nearby neighbors. So Wein said he “right-sized” the old Modern design. Great Gulf’s tower will be slimmer, about half the mass of the Modern’s design. This means condo units will be roughly 2,000 square feet, about half of the Modern’s size, and cost between $1 million to $3 million.
Visuals are everything. To sell the idea to the city, Great Gulf used a 3-D printer to create a model of its design and a model of the Modern condo design. The Great Gulf model ended up being slim enough fit into the Modern design, a visual that impressed city officials and made it easier to imagine the building when completed.
The condo may be thinner, but it still will be tall. Great Gulf expects to go up 27 stories for 84 units. This means the unnamed condo still would tower over the neighborhood just as the 1515 Tower did, before it was demolished in 2010 following damage from hurricanes.
Wein is really into aesthetics. He doesn’t like the notion of a building that’s “heavy on the skyline,” as he put it. He also doesn’t like a design that feels like it’s going to fall on you as you walk by. So he’s proud the plans features lots of landscaping and hefty setbacks, including along Flagler Drive. “Toward Flagler, it really steps down. We want (people) to get a sense of lush, beautiful landscaping,” Wein said. “We’re very big on landscaping.”
Once approved, expect the tower to go up quickly. Great Gulf is a fully-integrated company, which means it has its own in-house construction, design, sales and marketing team.
Oceanfront mansion values are soaring in Manalapan (at least for one huge oceanfront estate), on the rise in Delray Beach and surprisingly tepid in Palm Beach. That’s according to an unscientific spot check of the Palm Beach County Property Appraiser’s latest valuations for tax purposes.